We & Goliath — Events with Giant Impact

For Event Leaders and Organizers

What's the #1 Blind Spot in Your Event Plan?

Answer 27 quick questions in under 5 minutes and see your scores instantly. Then our senior strategist reviews your answers personally and sends your written analysis within 2 days, so you know where to focus first.

  • See what's holding your event back
  • Get a personalized plan, ranked by impact
  • Walk away sure of your next move

Free, data-driven analysis. Written by a senior strategist.

The SMART Event Method Assessment cover

Trusted by

ClickUpAFL-CIOGitLabBoys & Girls Clubs of AmericaCodePathGlobal Philanthropy PartnersDrataIIDATalkdeskInternational Labour OrganizationTaxActInternational Organization for MigrationTetra TechLand Trust AllianceNP DigitalNational Urban LeaguePSI SeminarsUSAIDCSHRBlue Shield of CaliforniaUC Berkeley

500+ events produced

27 years of experience

Top 100 Event Agency (Eventex, 2022 & 2024)

What You Get

Logistics always gets done. It runs on deadlines, so it gets your attention. The strategic work that turns a good event into one people remember often slips through the cracks. That gap is the blind spot this analysis finds. That clarity can bring you a room full of the right people, attendees who act on what they learned and come back next year, and returns your leadership can point to.

Instantly, on screen

  • Your five SMART Event scores
  • Your #1 strength and your biggest blind spot
  • Where your event is leaking results

Within 2 days, by email

Written by a person, not a chatbot

  • The gap costing you the most, explained in plain language
  • 5 personalized recommendations, including the one quick win to make before your next event
  • What closing the gap is worth: registrations, revenue, or an experience people actually remember

It was amazing to have thought partners who are well versed in hosting virtual events, who understand the best practices to make them interactive. If you are thinking of working with We & Goliath, you have found the right partner.

Travis BallieTravis Ballie, Organizing Director, NARAL

[We & Goliath] took our event from a level we thought was good to something even better and greater that we're proud of and that we're happy to put our names to.

Lex BrooksLex Brooks, Director of Brand + Product Marketing, Asset-Map

I can't believe how much clarity I got from this in such a short period of time.

Ashley PattonAshley Patton, Founder, Class on Task

How It Works

  1. 1

    Answer 27 quick questions

    Mostly quick selections, plus two website fields. No prep. Under 5 minutes.

  2. 2

    See your scores right away

    Your five SMART Event scores, your strongest pillar, and your biggest blind spot.

  3. 3

    A strategist writes your analysis

    Daniel reads every answer, checks it against our best-practice library and your event's type, format, and goals, then writes your analysis personally. It arrives by email within 2 days.

Included, if you want it

A free strategy session

Book a call with Daniel to go through your analysis: what the recommendations mean for your event, what we're seeing work across the industry right now, and any question you have about your plans. Ask about our services if you want to. There's no pitch if you don't. Take 15 minutes, or up to an hour if you have a lot to cover.

The 5 Pillars Your Analysis Covers

Strategy

Are you planning events, or designing growth engines?

Marketing

Is your promotion filling seats, or leaving money on the table?

Attendee Experience

Do attendees endure sessions, or get changed by them?

ROI

Can you prove impact, or just report attendance?

Transformation

Do attendees take action, or just take notes?

Meet Your New Event Strategists

We & Goliath helps organizations doing good work tackle their giant goals with events people remember and results leadership can measure. For 27 years we have produced 500+ virtual, hybrid, and in-person events for groups like the AFL-CIO, the United Nations, UC Berkeley, ClickUp, and GitLab.

Our work has earned over a dozen awards, including GOLD for People's Choice Virtual Event of the Year two years running, Rising Star Agency, and Eventex named us a Top 100 Event Agency in 2022 and 2024.

Get a taste of Daniel Moss's award-winning event strategy in this short video.

5 lessons from an award-winning event

See how we beat Google for GOLD People's Choice Virtual Event of the Year

What Event Leaders Are Saying

A standout agency for anyone serious about turning events into engines for growth. We & Goliath operates like a growth architect in the virtual and hybrid event space, not just designing events, but building strategic ecosystems around them.

Thomas MauchThomas Mauch, Regional Director, International Congress and Convention Association

You all have such great grasp on how to keep attendees engaged. It really made people feel connected to our work. We're so grateful for your creativity.

Marina Gonzalez FloresMarina Gonzalez Flores, Director of Public Engagement, Global Philanthropy Partners

Your suggestions were incredible. I felt like you were fully committed and made the event your own.

Neelam MadaikNeelam Madaik, US Director, Sri Sri School of Yoga

Do some strategic planning or creative work with We & Goliath. They had a lot of great ideas.

Patty TipsonPatty Tipson, Director of Training, Land Trust Alliance

We & Goliath's strategic input played a crucial role in making this event exceptionally successful.

Neil PatelNeil Patel, Co-Founder, NP Digital

You guys know what converts. And I'm just impressed with how easy you make this.

Mark GibsonMark Gibson, Chief Strategy Officer, Freaky Fast Home Buyers

They transformed what could have been a basic 3-day webinar into a dynamic learning event where people could get excited about what we were talking about.

Susan Cody CiavolinoSusan Cody Ciavolino, Director, Programs and Innovation, Boys & Girls Clubs of America

FAQ

Know what to fix before your next event

See where your next event can gain the most, and leave with a plan to get there.